My Review of Sift

My Review of Sift

My Review of Sift

Digital fraud continues to become a significant challenge for retailers, financial agencies, and consumers. That’s why companies have come up with fraud detection software that is designed to deter the harmful actions of malicious individuals.

Sift is one such application that takes advantage of a worldwide fraud data network to counteract such activities. It allows businesses to identify and catch fraudulent actions as they happen in real-time.

With that said, let’s take a look at the main features that Sift brings to the table.

Sift Review


Many organizations use Sift because of the following reasons:

  • Offers an all-in-one suite that allows companies to bolster their security to prevent all types of digital fraud.
  • Gain access to experts who provide strategic guidance on the aspects that help your business work best.
  • Provides in-depth data that reveals how payment fraud continues to rise due to bot-based attacks.
  • Sift’s real-time machine learning models identify and intercept malicious activity online before it can cause issues.
  • Get a free demo of their product to see if they have the right tools for the job.


While Sift impressed us, there are still a few things we want to improve, such as:

  • For veterans, the report you get from Sift might seem basic in contrast to its advanced machine learning capabilities.
  • Some users feel that the system can be quite tricky to use especially for first-timers.

In a Nutshell

I really like Sift for its robust features and the fact that they all come in one package. Having access to experts, machine learning, and reporting with just one software already seems worth it for the price, but along with that, they have a try before you buy model so you can see if it’ll work for you before shelling out any money.

Of course, I would say it is a little bit odd in terms of its capabilities. It doesn’t have the advanced reporting that veterans would appreciate, and beginners might find it overwhelming. These are probably the biggest drawbacks of the program, because it is difficult to say who it is targeted towards. I suppose intermediate to advanced users that don’t mind the limited reporting.

Sift Overview

Best Fraud Detection Software - Sift

What is Sift

Sift is the leading provider when it comes to digital trust and safety. It empowers numerous entities from innovative startups to Fortune 500 companies in opening up new ways to earn revenue without the risk.

Sift’s ability to prevent fraud is thanks to its machine learning technology as well as the expertise of its personnel. It leverages an unmatched worldwide network of fraud data reaching as much as 35 billion events monthly.

Popular brands such as Twilio, Twitter, and Airbnb use Sift to prevent fraud and gain a competitive edge in their respective markets.

How Does Sift Work?

Sift uses machine learning technology to identify patterns in user data and help identify fraud. Their models make use of data from a global network of fraud data that trains its artificial intelligence to recognize patterns and correlate details that have been obtained.

The machine learning models Sift uses are vital for their fraud detection system. The main advantage of using such an approach is its self-learning and predictive analytics capabilities.

With such a feature, Sift users can obtain insights into raw data by integrating information by using JavaScript, API, and SDK. It also provides social data analysis, ID fingerprinting, data normalization, IP address analysis, automated business logic management, and scoring.

Who Uses Sift?

The most common industries that use Sift are those within the food and beverage, retail, and fintech sectors. However, nearly any business that sells digital goods and services online can benefit from the program.

Sift Pricing

Sift does not display its pricing on its website. You’ll need to contact them directly to learn how much their product will cost for your company.

Sift Alternatives

Sift is a well-known provider in digital trust and safety but there are also others in the market to choose from. These include:

Frequently Asked Questions

How can I give Sift a try?

To try Sift for free, simply fill out the details required when visiting this link and one of their staff will get in touch. Integrating with Sift should be smooth and seamless and will only take a short while to get things started.

How long does it take to configure Sift?

Setting up Sift will highly depend on the developer resources you have available. Some customers can take a day or two to set up while others claim to have completed theirs in a few hours.

The two-step integration consists of having to insert a JavaScript snippet on signup and/or checkout and integrating with Sift’s REST API. Inserting the snippet will only take several minutes while REST API integration can take around half a day to finish.

Does Sift automatically decline suspicious orders?

Sift lets you configure its automation features through its workflows. For instance, you can set the system to automatically reject orders that score 90 and above. Such orders can also be blocked from accomplishing any form of transaction on your site.